The fitness industry has experienced significant growth in recent years, with more people prioritizing their health and fitness. Fitness apparel has also become increasingly popular as casual wear. If you’re looking to enter the fashion world, a fitness clothing line could be an ideal niche. If you’re seeking advice to break into the fashion industry, you’ll find all the information you need right here. Continue reading the blog of TLD Apparel.
Global Market Forecast Of Fitness Clothing
The rise of fitness routines, gym workouts, and other exercise activities has integrated activewear and athleisure into many people’s wardrobes. This surge has led to significant growth in the gym and activewear clothing markets, with notable increases in sales and revenue. Recent market research forecasts that the global fitness and sports apparel market will hit $221.3 billion by 2026, with the US anticipated to hold the largest sales share. And about athleisure, it was predicted to do even better: $793.4 billion by 2028.
Since sports clothing is also relevant and related to workout apparel or exercise attire types, a recent survey of the global sports apparel market revealed that the sports clothing industry was anticipated to generate revenue of around $213 billion in 2023. It is forecast to experience a jump of around $294 billion in 2030.
Why Is Fitness Clothing Popular?
Shift Towards Athleisure
Health and Wellbeing
Changes in Cultural and Fashion Trends
It’s widely recognized that cultures and fashion trends evolve over time, incorporating and adapting new styles. Athleisure has proven to be versatile, fitting seamlessly into daily wear, gym sessions, and casual outings. Society has embraced these evolving fashion trends, with fitness apparel becoming a key style in modern fashion.
Effective Steps To Start A Fitness Clothing Line
Before starting your business, it’s essential to explore the fitness clothing industry. Investigating the market size will give you insight into how large the market truly is. Recently, rapidly growing startups have launched their own fitness clothing lines and are making a significant impact, and you can do the same. In addition to gaining exposure to the market size, understanding it will enable you to set more realistic and strategic goals for your business.
Understand Development Trend
Gaining insight into the evolution of the industry you plan to enter will help you shape your business goals more effectively. The fitness clothing sector has emerged as a thriving industry, experiencing significant growth in recent years. Moreover, it offers promising long-term potential, is capital-intensive, and attracts a substantial number of startups, making it a lucrative space for new ventures.
Young people are becoming increasingly mindful of their health, with activities like gym workouts, yoga, and general exercise gaining popularity. Additionally, fitness clothing lines primarily consist of comfortable attire, appealing to those who enjoy casual and relaxed outfits.
Know Your Customers
The target customers for an activewear brand can range from athletes and fitness enthusiasts to gym-goers, outdoor adventurers, and anyone with an active lifestyle. Their primary concerns when choosing activewear include functionality, performance, comfort, and style.
For instance, athletes tend to prioritize sport-specific features like moisture-wicking, breathability, and flexibility to enhance their performance. On the other hand, fitness enthusiasts often seek activewear that provides a flattering fit, durability, and versatility to accommodate different types of workouts.
You can also see that gym-goers typically look for comfortable, moisture-wicking fabrics that help regulate body temperature during intense workouts. Outdoor adventurers, besides, prioritize activewear with features like weather resistance, UV protection, and durability. Those leading an active lifestyle often prefer activewear that blends style with functionality, allowing for an easy transition from workouts to casual everyday wear.
Financial Plan
A financial plan for a fitness clothing brand includes both costs and funding strategies. Key expenses cover product development, manufacturing, inventory management, marketing, packaging, distribution, and general operational costs. Accurately estimating these expenses and creating a budget is essential for maintaining financial stability. Potential funding sources could involve self-financing, attracting investors or venture capital, obtaining loans, or using crowdfunding.
Sales Strategy
Creating a sales strategy for a fitness clothing brand requires several important components. First, it’s essential to identify the target market and understand their preferences and needs. Utilizing effective pricing strategies, like competitive or value-based pricing, helps ensure products are well-positioned in the market. Additionally, delivering outstanding customer service, offering flexible return policies, and introducing loyalty programs can boost customer satisfaction and encourage repeat business, building long-term brand loyalty.
Sourcing fabric
Sourcing the right fabric is crucial for a fitness clothing brand, as it directly impacts the comfort, performance, and durability of the garments. Common materials include polyester for moisture-wicking, nylon for strength, and spandex for flexibility. Sustainable options like bamboo and organic cotton are also gaining popularity. To find quality fabrics, your business should partner with reputable suppliers to ensure consistency and quality, helping your brand deliver high-performance activewear that stands out in the market.
Decide Style On Your Fitness Brand
While the fitness clothing line is a specialized segment within the fashion industry, it can still be tailored to specific choices and styles. There are several fitness clothing niches where you can build a successful business or brand. Here are some of the potential niches:
Activewear
Activewear is primarily designed for outdoor activities and is also suitable for gym workouts, yoga, and other forms of exercise. Common items include leggings, hoodies, joggers, tank tops, sweatshirts, and swimsuits. These garments are often made from polyester and nylon, as polyester is particularly moisture-absorbent.
Athleisure
Athleisure is a versatile and fashionable outfit that emphasizes style, aesthetics, and comfort. Often crafted in subtle colors, it can be styled to suit various occasions while maintaining a blend of practicality and elegance.
Sportswear
Sportswear refers to clothing designed specifically for sports or physical exercise, though it can also be comfortably worn indoors. Essentially, sportswear includes athletic clothing made from various fabrics such as polyester, lycra, cotton, and bamboo. Unlike athleisure, which emphasizes style and aesthetics, sportswear focuses primarily on comfort and functionality.
Streetwear
Street-style sportswear, which emerged in the late 1990s, quickly became popular for its comfort, youthful appeal, and trendiness. This style revolutionized fashion by incorporating graphic designs and prominent branding, effectively creating a strong connection with consumers. The fusion of style and athleticism in street-style sportswear has resonated deeply with people, making it a powerful way to leave a lasting impression for individuals.
Conclusion
We hope this guide provides everything you need to start a fitness clothing line. While starting a business can be challenging, with the right guidance and mentorship, it can become much easier. Revisit your business plan, tackle each topic step by step, and work toward implementing all aspects. TLD Apparel is here to help you create comfort with style. If you’re new to our blog, we have many other valuable and helpful articles. Be sure to explore our website for inspiration and to stay informed.
TLD Apparel – A Reliable Fitness Clothing Manufacturer
TLD Apparel is a reliable workout clothing manufacturer. We are dedicated to making quality workout clothing made from the best and quality breathable fabrics. We have a wide range of aesthetically pleasing and comfortable fitness apparel in our collection.
Our vast network of subcontractors allows us to offer various manufacturing services, including CMT, CMPT, OEM, ODM, and One-stop-shop solutions, ensuring we meet your unique demands. With our private-label customization services, you have the freedom to create custom sportswear that reflects your brand’s identity. Our robust customization process allows you to personalize every aspect of your garments. From choosing the fabric composition, color schemes, and patterns to adding custom logos, labels, and embellishments, we ensure that your activewear reflects your unique brand identity. With TLD Apparel, you have the power to create truly one-of-a-kind activewear collections that resonate with your target audience and make a lasting impression.
Our state-of-the-art sewing machines and advanced facilities enable us to swiftly produce top-quality samples of print-on-demand fitness apparel. With a streamlined production process, we ensure that your orders are fulfilled on time without compromising on quality. Whether you need a small batch or a large-scale order, we are equipped to meet your business demands. Moreover, our team has over 15 years of experience in the garment industry. We are always ready to consult and help you research the market and find the right solution for your fitness business.
Partnering with us guarantees a hassle-free process for creating your custom workout clothing. Count on us to provide a smooth experience and exceptional results as we work together to bring your vision to life.